WORK ORDER 01 THE PROBLEM YOU ALREADY KNOW

Your 9 PM lead won't wait for morning.

PlainAuto answers every lead and missed call in under a minute — automatically — and a human signs off on anything that matters. Built for home services companies that can’t stop to answer the phone.

LIVE IN DAYS · FLAT MONTHLY · NO CONTRACTS · DIRECT LINE TO THE FOUNDER
LEAD RESPONSE — LIVE
9:47 PMNew lead — "AC blowing warm air, need help"
9:47 PMPlainAuto → instant reply + booking link sent
9:48 PMLead booked Tuesday 8:00 AM
RESPONSE TIME
0:00
WAITING…
27% of home-service calls go unanswered/// 85% of voicemail callers never call back/// ~$1,200 average value of a missed call/// 40% of jobs are booked after hours///
WORK ORDER 02 DIAGNOSIS: THE LEAK

You're not losing jobs to bad work.
You're losing them to slow answers.

74%
of contractor calls went unanswered — 7-month study, 130,175 real calls.
NEXTPHONE CALL STUDY
85%
of callers who hit voicemail never call back. They call the next listing.
CALL-HANDLING RESEARCH
$1,200
average revenue value of one missed home-service call.
INVOCA HOME-SERVICES DATA

A $350 tune-up here, a $12,000 replacement there. The leak isn't dramatic. It's daily — and it peaks exactly when you're on a roof, in a crawlspace, or at dinner.

WORK ORDER 03 THE FIX: FOUR AUTOMATIONS, DONE FOR YOU

We install the system. It answers. You run jobs.

No software to learn. We build it, monitor it, and send a one-page report every month showing what it caught.

Instant Lead Reply

Every inquiry answered in under 60 seconds, 24/7 — with your booking link so leads schedule themselves. Silent leads get chased automatically, then land on your desk.

INSTANT · AUTOHUMAN-APPROVED

Missed-Call Rescue

Can't pick up? The caller gets an instant text — "Sorry we missed you, book here" — before they dial your competitor. You get their number the same second.

INSTANT · AUTOSMS ROLLING OUT

Reminders & Show-Ups

Confirmations, day-before reminders, "tech on the way" texts. No-shows drop; you look like the most organized shop in town.

INSTANT · AUTO

Reviews & Win-Back

Happy customers get the review link while the job's fresh. Unhappy ones get flagged to you before anything goes public. Old customers get seasonal check-ins that book real jobs.

INSTANT · AUTOOWNER FLAGGED FIRST
WORK ORDER 04 HOW IT RUNS

AI speed. Human judgment.

Your customers never talk to a chatbot. One rule runs the whole system:

The instant lane

Fires automatically · never waits on anyone
  • Instant acknowledgment to every lead, 24/7
  • Missed-call text-back in seconds
  • Booking link in every message
  • Reminders on schedule

The judgment lane

Nothing important sends without sign-off
  • Personalized replies approved before sending
  • Unhappy customers flagged to you first
  • Hot leads handed to a human
  • You set the trust level
THE RULE: Speed never waits on a human. Judgment always does.
WORK ORDER 05 THE MATH

What's the leak costing your shop?

Drag the sliders. Be conservative — the number is usually worse than owners expect.

Missed opportunities / month43
Jobs lost / month10.8
REVENUE LEAKING / MONTH
$4,860
Recovering even a fifth of that covers PlainAuto several times over.
ESTIMATE — YOUR FREE AUDIT REPLACES THIS WITH REAL NUMBERS FROM YOUR REAL CALL & LEAD FLOW.
WORK ORDER 06 PRICING — PUBLIC, FLAT, NO GAMES

One recovered job pays for the month.

Every plan is done-for-you: built, run, monitored, reported. Month-to-month. Cancel anytime.

Two Automations
$497/mo
+ $997 setup
  • Pick any two systems
  • Done-for-you build & monitoring
  • Monthly ROI report
Start with a free audit
One Automation
$297/mo
+ $997 setup
  • Pick your biggest leak
  • Done-for-you build & monitoring
  • Monthly ROI report
Start with a free audit
FLAT MONTHLY. Your bill doesn't triple in a heat wave — no per-minute or per-call charges. Ever.
WORK ORDER 07 STRAIGHT ANSWERS

The questions owners actually ask.

I already use an answering service. Why this?
Keep it — seriously. They catch the call. We make it become a job. A service takes a message; nobody follows up tomorrow, books it, or gets the review. We handle everything after the phone rings — and our price doesn't triple in July like per-minute billing does.
Won't AI annoy my customers? People hate chatbots.
Agreed — which is why there isn't one. Customers get answered in seconds instead of reaching voicemail, and anything needing judgment goes through a human before it sends. AI handles the stopwatch. Humans handle the relationship.
Doesn't Podium / my Housecall Pro add-on do this?
Those are tools you operate — often with annual contracts and heavy onboarding fees. We're a service: configured to your business, monitored by a person, live in days, month-to-month. When something breaks, we call you — not the other way around.
My office manager answers the phone. We're covered.
During business hours, when they're not already on the other line. But ~40% of home-service jobs book after hours, and most calls that hit voicemail never come back. We're the nights-weekends-and-overflow backup — not a replacement.
Could I build this myself with Zapier and ChatGPT?
Honestly, yes — plan ~20 hours to build it, then it's yours to babysit forever. Owners billing $150+/hr in the field usually decide the math doesn't work. We build it, watch it, fix it, and prove it monthly — for less than one recovered job.
WORK ORDER 08 START HERE — FREE AI AUDIT

Find out what you're losing. Free.

Fifteen minutes. Your real numbers. No obligation — if the leak isn't worth fixing, we'll say so.

What you get:

  • A count of leads & calls slipping through
  • Your actual response time, measured
  • Your version of the calculator — with real data
  • A straight recommendation, even if it's "you don't need us"

You'll deal with me directly. I'm Nick — years selling to small businesses, and I built PlainAuto after watching too many good shops lose jobs to nothing but slow follow-up. No sales reps. My email is on every message.

— NICK SAFADY, FOUNDER · PLAINAUTO LLC
Prefer to talk? Book 15 minutes →